Delivering enduring customer engagement: Why now is the time to invest in a solid data foundation
Digital event
Dato:
23/4 2021
Sted:
Online
Pris:
0 kr / 2.495 kr.
Over the past 12 months, there has been an unprecedented shift in customer behavior with COVID-19 driving many companies to rethink their customer engagements and act fast to offer differentiated experiences via digital channels.
Never has it been more important to have a robust data management strategy that enables a 360 view of the customer. The most successful companies in the current environment are harnessing the value of their data by proactively monitoring changes in customer behaviors & experiences and making targeted investments to address them.
Join this webinar co-hosted by CGI & Informatica to hear firsthand how Maersk is offering a completely differentiated customer experience by putting data at the heart of their digital-transformation journey.
Mød talerne
Michael Svendsen
Computerworld freelance journalist
Allan Cervin
MBA and Director Financial Services & Data Analytics
CGI
Greg Hanson
VP Specialists EMEA & LATAM
Informatica
Hari Prasad Sharma
Product Owner - Customer Master Data, Data Management
Delivering enduring customer engagement: Why now is the time to invest in data, technology, and systems to anticipate and predict customer sentiment
Allan Cervin
,
MBA and Director Financial Services & Data Analytics
,
CGI
09:20 - 09:40
The massive rise in digitization has led to an explosion in dynamic data.
Informatica’s Customer 360 SaaS helps businesses across the globe every day to harness this data to offer intelligent customer experiences. Hear firsthand what is driving Informatica’s vision and innovation in this space.
Greg Hanson
,
VP Specialists EMEA & LATAM
,
Informatica
09:40 - 10:00
How Maersk is offering a differentiated customer experience using data as the cornerstone for their digital transformation journey.
Hari Prasad Sharma
,
Product Owner - Customer Master Data, Data Management
,
Maersk HQ
10:00 - 10:20
Experience how Informatica’s end-to-end Customer 360 SaaS solution revolutionizes how customer data is managed and used to gain a deeper understanding of the customer.
Barry Wildhagen
,
Senior Solution Architect MDM
,
Informatica
10:20 - 10:30
Bringing enduring customer engagement to life – a fireside chat with CGI, Maersk and Informatica
10:30 - 10:35
Round up by moderator
Michael Svendsen
,
Computerworld freelance journalist
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How Maersk is offering a completely differentiated customer experience
