Delivering enduring customer engagement: Why now is the time to invest in a solid data foundation Digital event

Dato:
23/4 2021
Sted:
Online
Pris:
0 kr / 2.495 kr.

Over the past 12 months, there has been an unprecedented shift in customer behavior with COVID-19 driving many companies to rethink their customer engagements and act fast to offer differentiated experiences via digital channels.

Never has it been more important to have a robust data management strategy that enables a 360 view of the customer. The most successful companies in the current environment are harnessing the value of their data by proactively monitoring changes in customer behaviors & experiences and making targeted investments to address them.

Join this webinar co-hosted by CGI & Informatica to hear firsthand how Maersk is offering a completely differentiated customer experience by putting data at the heart of their digital-transformation journey.

Mød talerne

Michael Svendsen

Michael Svendsen

Computerworld Freelance Journalist

Allan Cervin

Allan Cervin

MBA and Director Financial Services & Data Analytics

CGI

Greg Hanson

Greg Hanson

VP Specialists EMEA & LATAM

Informatica

Hari Prasad Sharma

Hari Prasad Sharma

Product Owner - Customer Master Data, Data Management

Maersk HQ

Barry Wildhagen

Barry Wildhagen

Senior Solution Architect MDM

Informatica

Se program

Program:


09:00 - 09:05
Welcome by moderator
Moderator:
Michael Svendsen
Computerworld Freelance Journalist

09:05 - 09:20
Delivering enduring customer engagement: Why now is the time to invest in data, technology, and systems to anticipate and predict customer sentiment
Speaker:
Allan Cervin
MBA and Director Financial Services & Data Analytics
CGI

09:20 - 09:40
The massive rise in digitization has led to an explosion in dynamic data.
Informatica’s Customer 360 SaaS helps businesses across the globe every day to harness this data to offer intelligent customer experiences. Hear firsthand what is driving Informatica’s vision and innovation in this space.
Speaker:
Greg Hanson
VP Specialists EMEA & LATAM
Informatica

09:40 - 10:00
How Maersk is offering a differentiated customer experience using data as the cornerstone for their digital transformation journey.
Speaker:
Hari Prasad Sharma
Product Owner - Customer Master Data, Data Management
Maersk HQ

10:00 - 10:20
Experience how Informatica’s end-to-end Customer 360 SaaS solution revolutionizes how customer data is managed and used to gain a deeper understanding of the customer.
Speaker:
Barry Wildhagen
Senior Solution Architect MDM
Informatica

10:20 - 10:30
Bringing enduring customer engagement to life – a fireside chat with CGI, Maersk and Informatica

10:30 - 10:35
Round up by moderator
Moderator:
Michael Svendsen
Computerworld Freelance Journalist