The Salesforce IoT Cloud connects billions of events from devices, sensors, applications and more from the Internet of Things to Salesforce—enabling companies to unlock insights from the connected world.
IoT Cloud is powered by Salesforce Thunder, a massively scalable, real-time event-processing engine that enables customers to personalize the way they sell, service, market and more.
The combination of mobile, social, sensor, wearable and cloud technologies has triggered a deluge of data. More than 90 percent of the world's data has been generated over the last two years. With the number of connected devices projected to reach 75 billion by 2020, the volume of data available is expected to grow exponentially.
This world of connected devices and digital content presents an enormous opportunity for companies to take advantage of the new data. In a June 2015 report, the McKinsey Global Institute estimates that IoT applications may have a potential economic impact of as much as $11.1 trillion per year by 2025. However, businesses have been unable to capitalize on the vast volume of data from the Internet of Things.
Salesforce IoT Cloud Powered by Thunder empowers businesses to connect data from the Internet of Things, as well as any digital content, with customer information, giving context to data and making it actionable—all in real-time. Thunder, built on a massively scalable, modern architecture, can "listen" to the connected world, ingesting billions of events a day, from any source.